As Lifecycle Manager at TouchSource, my role is all about helping property managers, brokers, and building teams to get lasting value from their digital signage solutions—not just on day one, but every day after. This year, I wanted to dig deeper into what really matters to our customers. So, I asked two simple questions:
- 1. What are your top goals for the building this year?
- 2. What impact has TouchSource had in your building?
Top Priorities for Our Customers
The 68 responses I received painted a picture of what’s driving decisions—we wrote about it in this blog. The top goals for our customers are:
Retain current tenants – 28%
Enhance visitor satisfaction – 26%
Lease available spaces – 18%
Make building updates/renovations – 9%
Optimize building operations – 9%
These aren’t just buzzwords—they’re the foundation of how property managers are shaping their strategies for the future.
Here’s What They Told Me Firsthand.
One Property Manager in Chicago said: “Every time a tenant leaves, it’s not just lost rent—it’s marketing costs, downtime, and the stress of finding a new occupant. Retention saves money and keeps occupancy stable. Our focus is on creating an experience that makes tenants feel valued, so they choose to stay.”
Another Property Manager in Dallas said: “Visitor satisfaction isn’t just about convenience—it’s about perception. If someone struggles to find their way, it reflects poorly on the property and the tenant they’re visiting. We want guests to feel confident and welcomed from the moment they walk in.”
In short, the message was consistent across different cities and buildings: property managers want to keep tenants happy, make visitors feel welcome, and lease available spaces faster.
What’s the ROI of Digital Signage?
When we asked how TouchSource delivered business value, they told me that we make buildings easier to navigate, less stressful for guests, and simpler to manage.
- Convenient for guests to get information – 56%
- Less stressful for visitors to find where they’re going – 50%
- Easier to manage the building – 35%
For example, one of my customers told me, “Creating a stress-free experience for visitors isn’t just nice—it impacts tenant satisfaction. That’s why improving the visitor experience is the biggest value for us. TouchSource makes it really easy and I love the support team.”
One question I was asked repeatedly was: How do I show the value of this investment? That question really stuck with me. So, I partnered with our Growth Operations Leader to perfect a new tool for our customers—the TouchSource ROI Calculator. This wasn’t just a tool we dreamed up; it was a direct response to a real need.
We reviewed customer feedback, tested models, and built a tool that reflects the true value signage brings to buildings. Whether it’s reducing manual updates, improving leasing velocity, or enhancing visitor experience—the ROI calculator helps property managers see the numbers behind the impact.
More importantly, it puts the justification for the investment into understandable terms for property owners and asset managers. Here’s a link to it so you can try it for yourself: TouchSource ROI Calculator
Property Teams Are Unsung Heroes
It was exciting to talk to so many hard working and experienced professionals. Property Managers juggle a serious amount of work and have to be responsive to many different stakeholders. I feel honored to be of service wherever I can.
At the end of the day, this isn’t just about deploying technology—it’s about helping people. Whether it’s a visitor trying to find their way, a leasing agent showcasing a space, or a manager streamlining operations—TouchSource is here to support those goals. And as Lifecycle Manager, I’m proud to be part of that journey.
FAQ: What Property Managers Are Asking
Where can I find the ROI calculator?
Visit www.touchsource.com and look under “Resources” or you can use this link: TouchSource ROI Calculator. It’s free and easy to use!
How does TouchSource improve visitor satisfaction?
By making it easier for guests to find information and navigate buildings, reducing stress and improving their overall experience.
What role does digital signage play in leasing?
Digital Displays can showcase available spaces, amenities, and contact info, helping prospects engage with the property on their own terms—even when staff isn’t available. Here’s an overview of what TouchSource customers can achieve with our unique leasing experience tools.
What are the top goals for property managers in 2025?
Tenant retention, visitor satisfaction, and leasing—all supported by the TouchSource platform.
How does lifecycle management help?
It ensures clients stay ahead of renewals, upgrades, and opportunities to expand or optimize their signage strategy.