ROI Calculator for Office Buildings
As experts in digital signage for Class A and Class B buildings through North America, we’ve developed a tool to aid building owners as they invest in upgrades that attract and retain top tenants. Estimate annual costs, savings, revenue impact and expected payback period on your digital building directory investment—all with our ROI calculator. The calculator gathers information on key factors that determine the payback period for investing in a digital directory, wayfinding, information kiosks, video walls and other kinds of signage.
This calculates [faster leasing] + [tenant retention] + [lower printing costs] + [ad revenue] – [cost of signage + subscription] / 12 months = # of months until payback
ROI CALCULATOR INPUTS
Factors evaluated to calculate your results include the following inputs and estimates:
Ballpark Price of Signage: We’ve made the average price of our Crestone 55” model the default. But we encourage you to visit our online catalog to review the signage model you’d like, and get a more precise estimate for your unit(s) from our digital solution advisors.
Annual Digital Signage Subscription: Design services, cloud-based digital signage software access, premium content features and unlimited remote support come with your subscription. Costs as little as $195/year.
Total Square Footage: Size of your building.
Total Vacancy: Square footage currently available for leasing.
Lease Rate per SQFT: Your NNN leasing cost per square foot.
Uplift Impact (SQFT): Enter the square feet leased by any at-risk tenants whose renewal could hinge on modernizing the lobby.
Current Occupancy %: Auto-calculated based on the inputs you enter.
Speed-to-Occupancy: How many months faster could you fill space by improving your leasing experience? We default this to 1 month faster, but you can set your own
Advertising: With TouchSource displays, you can run in-house or local ads. Enter the monthly ad income you expect.
ROI CALCULATOR RESULTS
Based on the inputs you provide, the tool calculates your ROI in:
Payback period in months How many months until your signage justify itself.
Total Annual Benefits – Impact of retention, attraction, and ad income.
Accelerated Leasing Impact (1 year) – Annualized value of leasing faster.
Renewal Revenue Gain (1 Year) – Annualized value of retaining at-risk tenants.
We can help you embed results into branded workbooks, decks, or business plans. That way, you can make the financial case clearly and quickly. Schedule a call with one of our tenured Digital Signage Advisors for a consultation.
Frequently Asked Questions
Who should use the ROI Calculator for Office Buildings?
This ROI calculator is intended for commercial real estate office buildings. Property owners, property managers, facility managers and building managers can use this to estimate the payback period from adding digital signage to lobbies and main entrances.
What types of savings can I expect?
Digital signage cost savings come from eliminating print and labor costs, accelerating leasing, retaining tenants and creating ad revenue.
Why does ROI matter for digital signage?
ROI shows how quickly your investment pays off. In commercial real estate, it proves whether signage drives real value by reducing costs, boosting NOI, and improving tenant experience.
Can I work with someone to customize or adjust my ROI estimates?
Yes. We want you to be comfortable and confident in how the inputs generate ROI results. Our team can also customize the report so it’s presentation-ready for your colleagues.
How should I present this to my management team?
We can help you embed results into branded workbooks, decks, or business plans. That way, you can make the financial case clearly and quickly.
How does your software compare to other digital signage CMS hardware or vendors options?
Our products are turnkey—Our products are turnkey. We:
- Consult with you on the right size, placement and content for your signage
- Gather your content
- Handle the design
- Configure your software
- Host your content
- Provide secure team access
- Keep your software updated
- Offer unlimited remote support
Other things you should know:
- No user licenses. Building management is a team sport, so we give your whole team secure access.
- Multi-site management. Manage multiple displays and locations from one dashboard.
- Transparent pricing. We make ongoing costs predictable: subscription, hardware, installation. No surprises.
All for less than a salad and drink at your favorite lunch place once a month. Our users tell us that our software is so simple and intuitive, that it only takes minutes to learn.
By contrast:
- Some vendors promise “no subscription” but send a year-two bill for “support.” Don’t pay, and they may cut off your access. We’ve seen late fees of $295–$350, too. Always read the fine print.
- DIY systems look easy in marketing slicks, but unless you have a large IT team with free time, they’re a burden. You’ll need to:
- Source displays with the right specs
- Buy and integrate a CMS, mounts, cabling
- Manage installation and troubleshooting
- Design and maintain content
- Train staff and manually reload updates if cloud access isn’t included
Bottom line: you’ll pay for those models with time, staff resources, and sometimes your reputation. With TouchSource, you don’t.