Customer Case Study: 150 Spear Deploys TouchSource Video Wall

San Francisco Property Innovator 150 Spear Deploys TouchSource Video Wall with Digital Art

Located right along the Spear Street corridor in the South Financial district, 150 Spear is located in one of the most competitive markets in the country. This Class A building finds itself nestled among some of the nation’s largest employers and the city’s finest luxury housing.

So, does the age-old mantra of “location, location, location” still hold up? Industry consensus is yes, location is still “everything” but that doesn’t mean buildings like 150 Spear don’t have to fight to win tenants and earn the right to exist in a competitive zip code. In order to survive and thrive, smart property managers and owners including 150 Spear are turning to technology to make their buildings and investments smarter.

High-Rise, High Expectations

150 Spear’s vision was to create the best building to serve the community around them. To attract and retain tenants, 150 Spear needed a competitive investment strategy, where best-in-class management and compelling design were considered entrance fees. To compete in this difficult market, 150 Spear turned to TouchSource when redesigning their lobby. Their goal was to house a welcoming space for tenants to engage with one another, catch-up on work and relax.

“It’s no longer enough to just put up a building. The most successful buildings need to be a part of the community,” said TouchSource CEO Ajay Kapoor.

Blending Art and Functionality

When 150 Spear approached TouchSource, the objective was to create an ambiance that blended technology with creativity. 150 Spear wanted to go beyond meeting tenant desires and solidify itself as a pillar in the community. With the TouchSource ArtSpaces solution powered by TurningArt, 150 Spear uses a video wall solution to broadcast news and tenant information in real time while also displaying artwork highlighting local San Francisco artists. TouchSource ArtSpaces caters to the changing dynamics of buildings, providing artwork that rotates easily, keeping buildings feeling fresh and new.

“Since the video wall installation tenants have had a universally positive response,” says Property Manager, Jim Osburn. The art initially captures one’s attention due to its scale and aesthetics, while the functionality of the TouchSource content really makes the seating area welcoming and communicates the message that the lobby isn’t a museum. It’s OK to come over, sit down, relax, hang out and gather information.”

So why does a video wall like this make such a difference? “Property owners and managers are trying to accomplish multiple things,” states TurningArt CEO Jason Gracilieri. “They want to connect with their community and provide a dynamic experience. Adding artworks by local artists to TouchSource displays helps to achieve that authentic experience while retaining the functionality that tenants love.”

By utilizing art to drive emotional response, buildings are able to affect the way people feel when entering a space. TouchSource ArtSpaces provides a cost effective, functional and beautiful resource for tenants. With the added benefit that the solution supports local artists and drives community connection, TouchSource creates an amenity that routinely improves the odds in an amenity war.

Reputation for Ambiance & Community

Now, the 150 Spear team has set its sights on completing common area and restroom renovations as well as multiple tenant build-outs. After the success of the lobby renovation, the building has developed a reputation for having a great ambiance and a strong community feel. As they continue to work to create one of the best properties in San Francisco, 150 Spear stays committed to cross-functional solutions that drive community connection.

When 150 Spear approached TouchSource, the objective was to create an ambiance that blended technology with creativity. 150 Spear wanted to go beyond meeting tenant desires and solidify itself as a pillar in the community. With the TouchSource ArtSpaces solution powered by TurningArt, 150 Spear uses a video wall solution to broadcast news and tenant information in real time while also displaying artwork highlighting local San Francisco artists. TouchSource ArtSpaces caters to the changing dynamics of buildings, providing artwork that rotates easily, keeping buildings feeling fresh and new.

“Since the video wall installation tenants have had a universally positive response,” says Property Manager, Jim Osburn. The art initially captures one’s attention due to its scale and aesthetics, while the functionality of the TouchSource content really makes the seating area welcoming and communicates the message that the lobby isn’t a museum. It’s OK to come over, sit down, relax, hang out and gather information.”

So why does a video wall like this make such a difference? “Property owners and managers are trying to accomplish multiple things,” states TurningArt CEO Jason Gracilieri. “They want to connect with their community and provide a dynamic experience. Adding artworks by local artists to TouchSource displays helps to achieve that authentic experience while retaining the functionality that tenants love.”

By utilizing art to drive emotional response, buildings are able to affect the way people feel when entering a space. TouchSource ArtSpaces provides a cost effective, functional and beautiful resource for tenants. With the added benefit that the solution supports local artists and drives community connection, TouchSource creates an amenity that routinely improves the odds in an amenity war.

What’s Next

Now, the 150 Spear team has set its sights on completing common area and restroom renovations as well as multiple tenant build-outs. After the success of the lobby renovation, the building has developed a reputation for having a great ambiance and a strong community feel. As they continue to work to create one of the best properties in San Francisco, 150 Spear stays committed to cross-functional solutions that drive community connection.