In today’s competitive commercial real estate market, leasing agents face the dual challenge of capturing leads and showcasing properties effectively.  

However, with limited resources and personnel, it’s often impossible for leasing agents to personally greet every potential tenant or collect their information when they visit a property. Especially when prospective tenants showing up announced to experience a property is at record levels. 

This missed connection represents a significant lost opportunity, especially during a time when many properties are sitting unfilled. Ensuring that potential tenants have a seamless on-site experience, even when they arrive unplanned, is crucial for moving them towards signing a lease. 

It’s Time to Get Creative

Property owners, managers, and leasing pros need to get creative by finding efficiencies in their quest to lease available spaces, and using digital displays is one effective way to do so.  

If your building isn’t offering on-site information in a digital format, it should be. And if you already own a digital display, it’s easy to add leasing features that will serve prospective tenants and show off your property’s best assets.   

In this blog, we explore the common challenges in leasing commercial office spaces and how digital display solutions can help overcome them. 

Common Challenges in Commercial Office Leasing 

1. Lack of Real-Time Information

The Challenge: Prospective tenants often struggle to obtain up-to-date information about available spaces, amenities, and leasing terms. This lack of real-time data can delay connecting with a leasing agent, decision-making and prolong the leasing process. 

The Solution: Digital directories and display solutions provide real-time information about a building and its available spaces. Prospective tenants can instantly access the latest details about properties, ensuring they have all the information needed to make quick and informed decisions. 

2. Poor Tenant Experience

The Challenge: A cumbersome and frustrating building visit or lack of information about a property (and how to secure an available space) can leave a negative first impression on potential tenants, potentially deterring them from signing a lease. 

The Solution: Offering a seamless, user-friendly digital experience on your property, complete with leasing information, enhances tenant satisfaction. By making the process more convenient and engaging, it creates a positive first impression and increases the likelihood of securing leases quickly. 

3. Ineffective Marketing and Lead Generation

The Challenge: Traditional marketing methods for leasing can be hit-or-miss, making it difficult to track effectiveness and ROI. 

The Solution: Digital marketing tools and analytics integrated into leasing experiences enable property managers to better target potential tenants, track leads, and measure the success of their leasing campaigns. This data-driven approach allows for more effective marketing strategies and improved lead generation. 

4. Losing Potential Leads Due to Unannounced Visits

The Challenge: Prospective tenants increasingly skip initial meetings and take unescorted tours of properties. Without sufficient real-time information readily available, these unannounced visits can result in lost leads if property managers are unable to engage with these prospects promptly. 

The Solution: Offering a digital experience that supports the leasing process ensures that all leasing information—such as floorplans, rates, property highlights, and leasing agent information—is readily accessible. This approach increases the likelihood of cultivating leads even if property managers cannot personally attend to every interested party. By providing comprehensive information at visitors’ fingertips, potential tenants can make informed decisions and feel engaged, even in the absence of direct interaction. 

5. Addressing Reduced Demand for Office Space

The Challenge: As demand for office space continues to wane, it’s more important than ever to reach and impress every lead you can to fill your available space. The decrease in demand increases the competition for attracting and retaining tenants, making it crucial to leverage every available marketing touchpoint. 

The Solution: Digital displays can help make your property irresistible to potential tenants. By showcasing comprehensive leasing information and engaging features, these displays help ensure that even unannounced visitors are impressed and well-informed, maximizing your chances of filling available space. 

How TouchSource Enhances Property Leasing 

Enhanced Efficiency: TouchSource’s digital displays help by delivering a digital leasing experience that potential tenants are looking for. By offering this information digitally as opposed to PDF print outs, brochures or cards, property owners and managers can realize cost savings and gain efficiencies. This enhancement allows for a higher volume of leases to be processed with fewer resources. 

• Improved Tenant Satisfaction: A smooth and efficient leasing experience leads to higher tenant satisfaction. Happy tenants are more likely to renew leases and recommend the property to others, reducing vacancy rates and increasing overall tenant retention. 
• Competitive Advantage: In a competitive commercial real estate market, offering a cutting-edge leasing experience can differentiate a property from its competitors. TouchSource’s advanced digital solutions attract more potential tenants, providing a significant competitive edge. 
• Accurate and Real-Time Information: Providing up-to-date and accurate information is crucial for attracting and retaining tenants. Real-time data helps potential tenants make quick and informed decisions, reducing the leasing cycle and increasing conversion rates. 
• Data-Driven Decision Making: With integrated analytics, property managers gain valuable insights into tenant preferences, marketing effectiveness, and overall leasing performance. This data-driven approach enables more informed decision-making and strategic planning. 

Join Our Webinar: “From Vacant to Leased: Harnessing Digital Display Power“ 

To learn more about how digital display solutions can support your leasing strategy, join us for an exclusive webinar on August 8th at 11am MT / 1pm ET, presented by TouchSource CEO Ajay Kapoor. 

What You’ll Learn: 

• Use digital displays to engage and inform prospective tenants during unannounced visits.  

• Capture leads effectively, even when leasing agents are not available.  

• Present your property in its best light, showcasing amenities and features dynamically.  

• Streamline your leasing process and increase occupancy rates with cutting-edge digital signage. 

Who Should Attend? 

• Property Managers 

• Leasing Agents 

• Commercial Real Estate Professionals 

• Building Owners 

Register Now!