Why Intelligent Digital Signage Is a Must-Have for Modern CRE Spaces

The commercial real estate landscape has changed dramatically over the last 10 years, it takes more than just a prime location to stand out. Amenities are the new battleground—and savvy property managers are turning to intelligent digital signage as a location based marketing strategy to stay ahead of the curve.

From elevating visitor experiences to unlocking new revenue streams, here’s how smart signage transforms CRE properties into modern, connected spaces.

The Rise of Smart Commercial Real Estate Signage

As tenants seek to attract top talent and impress clients, buildings must evolve beyond traditional perks. Smart tech is leading the way—specifically, intelligent digital signage that combines real-time information, engaging content, and sleek aesthetics.

Why smart commercial real estate signage matters:

• Visitor-first expectations: Tenants prioritize digital experiences that engage their guests and de-stress the experience of navigating spaces
• Instant impact: Digital signage is faster and more affordable than large-scale renovations.
• Competitive edge: Keeps your space ahead of less tech-savvy properties.

What Makes Digital Signage “Intelligent”?

Modern commercial real estate digital signage is more than a display—it’s a multifunctional asset that enhances daily operations and user experience.

Smart & Connected
Deliver your location based marketing strategy through digital signage that offers features like maps-to-mobile, virtual receptionists and “day parting” scheduled content and listings to shape visitor experience.

Engaging
Deliver critical info in seconds, from directories and way finding to entertainment, local amenities, event messaging and building content.

Versatile & Exciting
Enrich lobbies and waiting areas with weather updates, digital art and community info.

Simple Setup
Choose from kiosks, wall displays, video walls and conference room signage—all easy to deploy and support.

Cost-Effective Upgrade
Forget million-dollar lobby renovations. Smart signage transforms outdated spaces quickly and affordably.

Features That Matter

Here’s what to look for when selecting commercial real estate digital signage solution:

• Mobile Wayfinding: Scan-and-go directions that reduce confusion.
• Custom Content: From concert listings to local art, keep it fresh and tailored.
• Real-Time Info: Weather, traffic or tenant announcements—all live.
• Visitor Engagement: Replace dusty brochures with dynamic digital touchpoints.
• Ad & Promo Opportunities: Monetize screens with programmatic advertising.
• Cloud-Based Management: Control every display across properties from one platform.
• Analytics: Understand visitor behavior and improve operations.

Choosing the Right Fit for Your Space

TouchSource offers signage for every need:

• Interactive Kiosks: Fast info access, plus multi-language support.
• Video Walls: Make a bold artistic or brand statement.
• Standalone Displays & Directories: Ideal for lobbies, entrances and elevators.
• Room Signs: Great for meeting rooms and medical facilities.

Smart Tips for Smarter Spaces

Start with a plan. Know your traffic patterns and space constraints.

Think beyond the lobby. Parking decks and entrances matter too.

Ensure connectivity. Great signage needs strong data and power.

Choose commercial-grade hardware. Built for 24/7 use and longer lifespans.

Pick the right partner. TouchSource offers turnkey solutions backed by decades of expertise.

The TouchSource Advantage

TouchSource has helped over 12,000 clients modernize their properties with:

• Agile signage for any tenant mix
• Design and content management
• Monetization through ads
• Satisfying US based support 
• Insights for smarter operations
• Lower total cost of ownership

Whether it’s an office complex, medical facility or mixed-use development, intelligent signage is your ticket to delivering smarter, more engaging experiences.

👉 Learn more at TouchSource.com or reach out at info@touchsource.com