10 Benefits of Using Digital Kiosks for Your Business

Author TouchSource

The use of digital kiosks in today’s dynamic business climate can give you the upper hand on your competition. TouchSource is here to provide freestanding indoor and outdoor touch screen kiosks to your North American building or complex, helping you convey relevant information to your customers and visitors in an easy-to-use, modern fashion. From reducing costs to improving communication and customer satisfaction, touch screen digital kiosks can significantly enhance your business in a wide variety of ways. We will explore 10 benefits of using digital kiosks for your business below.

1. Digital Kiosks Can Help Reduce Business Costs

Interactive kiosks can help your business save money by eliminating the necessity of employing a large customer service team. This allows employees to concentrate on tasks that are essential to your operation. A self-service kiosk will function as a substitute for an employee, freeing up money you would have otherwise spent on a salary and benefits package. TouchSource sponsored the only ROI research on this topic with Propmodo. Download the report for key areas of cost and time savings, and competing in a market where Return to Work strategies change weekly.

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2. Touch Screen Kiosks Improve Business Efficiency

Digital kiosks provide convenience and control to customers by being prominently displayed. This allows for easy check-ins and self-service tasks, granting customers greater control over their schedules and reducing the need for assistance from staff. Digital kiosks streamline interactions by providing a platform for information dissemination and service delivery. They eliminate the need for a physical presence at a specific location, making interactions more efficient and convenient for both businesses and customers.

Touch screen kiosks are business solutions that can be utilized around the clock without the need for breaks, sick leave, or vacation. They deliver a consistent, high-quality user experience that will drastically reduce time spent by employees answering mundane questions, providing easily-accessible information, and facilitating transactions, which will give them more time to focus on improving business practices and managing pressing responsibilities.

Digital kiosks are designed to be strategically placed in various high-traffic public areas to ensure maximum brand exposure and accessibility to a wide range of people. These kiosks can be found in locations such as shopping malls, airports, and grocery stores, where there is a substantial amount of foot traffic. They are particularly beneficial for fast food chains and quick-service restaurants, as they provide self-service options and multiple payment methods, resulting in more efficient and effective operations.

Furthermore, digital kiosks play a crucial role in facilitating self-service options for a diverse range of services and goods. For office buildings, they allow visitors to find tenants, retail options, and conference rooms. In healthcare, they help patients and their families quickly check in, find services, and onsite retail and cafe services. In retail, units display advertising for onsite retailers while awaiting visitors who want to find a store, restaurant or amenity. City halls and courthouses use displays to get people to the right room, service desk or courtroom.

Overall, people interact with digital kiosks in various busy public areas, such as malls, airports, grocery stores, and government offices, where the convenience and accessibility they provide are highly valued.

3. Interactive Kiosks Bolster Employee Satisfaction

By eliminating dull tasks that are typically performed by workers, interactive kiosks will improve job satisfaction among your employees. The individuals who help your business operate at peak efficiency will be able to devote their efforts to areas where they can be more beneficial, which will help them feel more accomplished at the end of the day. Improved job satisfaction will lead to happier, more efficient employees, further enhancing the efficacy of your business.

4. Digital Kiosks Will Boost Your Company’s Brand

Perhaps the most appealing reason for using digital kiosks is the uptick in sales that they can help facilitate. Interactive kiosks are remarkably effective marketing tools that can help influence your customers into buying certain products through the use of promotions, packages, discounts, and other enticing offers. The active interaction with customers will encourage them to spend more money than they had anticipated and improve your bottom line.

Digital kiosks ensure brand exposure through their prominent visibility. Being positioned visibly, they attract attention and showcase the brand to a wide audience, increasing brand visibility and recognition. They are positioned visibly and act as intermediaries between businesses and customers, providing a platform for information dissemination and service delivery.

5. Digital Touch Screen Kiosks Offer Fast Investment Return

As a result of your increased sales, digital kiosks will quickly provide a return on your investment. With touch screen kiosks able to immediately have an impact on your sales revenue, you will be able to pay for your addition within no time, meaning remaining cost benefits will all be funneled into your business’ coffers. Here’s how Community Helping Place cut costs and found a long-term sustainable solution with an interactive kiosk.

6. Interactive Kiosks Allow Real-Time Communication Updates

Digital signage kiosk solutions allow you to update information in real time, improving the communication channel between you and your customers. If you have a status update, building directory change, or flash sale you would like to announce, you can rapidly reach your targeted audience by revising the display from the convenience of your office.

7. Customers Receive Instant Satisfaction from Digital Kiosks

Whether using a building directory kiosk to find directions or using an interactive kiosk to make a purchase, customers receive instant satisfaction from the technology. People in today’s climate enjoy being independent and getting things done on their own accord. By placing self-service kiosks inside or outside your building, you allow your customers to achieve the satisfaction they crave while also avoiding lines and wait times.

8. Digital Kiosks Promote Consumer Privacy and Security

As a byproduct of being independent, the modern consumer also values his or her privacy and security. Digital kiosks can help your customers feel safer when making a purchase because they can do so without having to involve others in the transaction. They can maintain a private presence while taking advantage of your company’s goods and services, helping to establish a feeling of trust with your brand.

9. Interactive Kiosks Collect Data About Your Customers’ Behavior

In today’s business climate, information is critical. By introducing digital kiosks, you can learn more about your customers’ behaviors, get feedback, and adjust your models accordingly. The digital kiosks will collect data about your clients’ actions so that you can recognize trends and habits. Knowledge of these analytics will allow you to improve the buying experience, advertise more effectively, provide better services, and increase your sales.

10. Touch Screen Kiosks Require Very Little Maintenance

Digital signage kiosk solutions are a relatively turnkey option for your business. TouchSource can provide digital kiosks with all of the necessary software already installed. Once you have placed the kiosks throughout your building, you will not have to think about their operation. The same goes for outdoor touch screen information kiosks — but be sure to watch out for these kiosk installation “gotchas” before you go to install.

Our interactive kiosks require very little maintenance and can run efficiently without any necessary attention. Should something go wrong, most issues are easily remedied so that you can continue to provide your consumers with their customary user experience.

Every advantage is crucial in the current commercial climate, so get a leg up on your competition by installing digital kiosks in your building or facility immediately. By utilizing the interactive technology, you will reduce your costs, improve the satisfaction of your employees and customers, and, most importantly, increase your sales revenue. Visit our Kiosks page to learn more about the various digital signage kiosk options we have available to help your North American business thrive.

Size Matters

There is a wide range of digital kiosk and display sizes available, with variations depending on specific requirements and intended use. Typical digital kiosk display sizes can be categorized as follows:

1. Small Displays: These compact displays are usually between 10 and 22 inches in size. They are commonly found in conference room and elevators signs, or digital messaging boards and electronic building directory solutions for small buildings. Small displays are suitable for applications such as building directories, wayfinding, or interactive marketing information display.

2. Medium Displays: Ranging from 32 to 49 inches, medium-sized displays offer a larger viewing area. They are commonly seen in freestanding or wall-mounted digital displays, indoor kiosks and electronic kiosks. Medium displays are well-suited for various interactive purposes, including conference center “room boards” which show where meetings are, digital building directory usage, combination usage with building directories and marketing content, product information and showcases, and campus wayfinding.

3. Large Displays: Larger displays typically exceed 50 inches and provide an expansive and immersive visual experience. They are often utilized in larger kiosks or digital signage installations located in high-traffic areas like airports, shopping malls, or event venues. Large displays are ideal for showcasing dynamic content, advertising, interactive maps, or multimedia presentations. Video walls using led-powered displays tend to run 55″ in size and can be daisy-chained for symmetrical or asymmetrical digital canvases.

It’s important to keep in mind that these size ranges are approximate and may vary depending on the offerings of specific manufacturers and customizations. The selection of a particular display size for a kiosk is determined by factors such as the intended purpose, visibility requirements, available space, and user interaction needs.

Costs of Electronic Kiosks

The cost of digital kiosks can vary greatly depending on several factors. These factors include the type of kiosk, its size, the features it offers, the level of customization, indoor vs outdoor ruggedization, and intended use case. For simpler static kiosks, the price may start at less than $5000. Mid-sized units with special features like the ability to move the display around easily tend to cost between $5000 and $12,000 per unit. However, for more elaborate kiosks with large, high-definition interactive touchscreen displays, the cost can run higher. It’s important to note that the final price will also depend on any additional software and integrations that are included with the kiosk. In general, the more units that you purchase at one time, the lower your price point should be, depending on which vendor you select. At TouchSource, we work deliver standard kiosks that cover a range of needs because it brings your price point lower when we sell these at a high volume. We pass savings to our customers.

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