TouchSource Unveils Visual Content Loop+™—Bringing Precision Content Curation to Place-Based Digital Signage Networks
DENVER, CO — November 20, 2025. TouchSource today announced the launch of Visual Content Loop+™ (VCL+), a major new Spark PX™ platform capability designed to give DOOH network operators, property owners, enterprises and media agencies unprecedented control over multi-location digital signage networks. VCL+ blends advanced content scheduling, dynamic loop management, and built-in proof-of-play—delivering enterprise-grade power without the complexity.
Most low-cost or DIY signage tools skip the basics—no real workflows, no meaningful scheduling, and zero campaign verification. TouchSource has always operated in a different league, delivering intuitive scheduling, easy content management, and reliable network control.
Now, Visual Content Loop+ pushes that advantage even further. Built on Spark PX’s proven foundation, VCL+ takes advanced scheduling to a whole new tier. Marketers and media teams can now curate precision-tuned content streams, orchestrate messaging across locations, and manage campaigns with clarity and confidence. “Visual Content Loop+ expands what’s possible for our customers. It gives teams precise messaging control, improves operational efficiency, and empowers stakeholders to contribute content confidently—while keeping it simple and centralized,” said Ajay Kapoor, CEO, TouchSource. “It’s a major step forward for organizations running sophisticated place-based communication networks across DOOH, retail, healthcare, and corporate real estate.”
A Modern Engine for Multi-Stakeholder Content Networks
Visual Content Loop+ brings together advanced scheduling, real-time verification, and collaborative controls into one unified platform.
- Simply Effective: Easy to create, manage, and control content without the complexity of traditional adtech providers. VCL+ makes it simple for any team to build and manage a communications network.
- Effortless Loop Creation & Control: Users can create unlimited slide decks, assign priorities, schedule durations, and blend content from multiple contributors—ads, infotainment, property messaging, and tenant promotions—all in one visual interface.
- Collaboration Without Chaos: Role-based permissions allow property managers, tenants, and agencies to manage only what they should. Administrators maintain oversight while empowering teams to contribute content securely and independently.
- True Proof-of-Play Visibility: VCL+ introduces real-time campaign verification with transparent dashboards that track plays, durations, loops, and network-level performance—helping operators deliver measurable value and eliminate billing disputes.
- Portfolio-Level Scale: Assign content to any display or group, across any number of buildings, with centralized simplicity. Configure rules once and replicate them across the entire network.
Built for the Future of DOOH and Place-Based Media
With support for both programmatic and direct-sold campaigns, VCL+ gives property operators the flexibility to blend revenue streams, market at scale, streamline operations, and confidently scale into new venues—including retail centers, hospitals, corporate campuses, government buildings, and entertainment destinations.
“As MG Malls & Outdoor continues to grow as the leading shopping center media specialist, we are excited to utilize TouchSource’s new VCL+ capabilities to deliver targeted media to hundreds of screens across the country. The combination of dynamic loop management and robust proof-of-play enables us to deliver even more value to our trusted real estate partners,” said David Parsons, CEO, MG Malls & Outdoor.
Resources
👉 Schedule a demo today or contact us at info@touchsource.com.
👉 Watch a VCL+ demo video for Retail spaces
Frequently Asked Questions
What is Visual Content Loop+ (VCL+)?
Visual Content Loop+ is an advanced content curation and scheduling engine within the Spark PX™ platform. It gives teams precise control over what plays on their digital signage networks, when it plays, and how different contributors participate in the process.
Who is VCL+ designed for?
VCL+ is built for organizations that manage place-based digital signage across multiple locations—DOOH network operators, retail centers, healthcare systems, corporate campuses, government facilities, and property owners who host content from multiple stakeholders.
How does VCL+ make content management easier?
VCL+ centralizes complex workflows into one simple interface. Users can manage playlists, assign priorities, schedule content and publish across multiple screens or buildings without needing technical expertise.
What’s new or different compared to standard Spark PX™ scheduling?
VCL+ enhances Spark PX with next-level scheduling controls, content curation tools and multi-contributor workflows. It’s built for environments where multiple teams—owners, tenants, media partners, or advertisers—share screen time and need clear rules, visibility and verification.
Does VCL+ support advertising?
Yes. VCL+ supports direct-sold, co-op and programmatic advertising strategies. Its slot-based scheduling and proof-of-play dashboards make campaign management transparent and verifiable.
What is proof-of-play and why does it matter?
Proof-of-play provides real-time data showing exactly when and where content was displayed. It’s essential for media operators, advertisers and property owners who need verifiable logs to confirm campaigns ran as scheduled.
Can tenants or partner agencies upload their own content?
Yes. Role-based permissions allow each contributor to manage only the content they’re authorized to control—while administrators maintain full oversight and brand compliance.
How does VCL+ scale across large portfolios?
VCL+ allows users to configure rules once and apply them across any number of screens, buildings, or zones. It’s ideal for organizations looking to modernize or expand their place-based communication networks.
Do I need new hardware to use VCL+?
VCL+ is a software enhancement within Spark PX™ and works with TouchSource-supported media players for customers on the Spark PX platform. Customers on our legacy platform will need to upgrade to Spark PX to access the capability.
When is VCL+ available?
VCL+ is available now for Spark PX™ customers. Contact your TouchSource representative to enable the feature or schedule a demo.
How do I get started?
Email us at info@touchsource.com or schedule a demo through your TouchSource account team.