A Strategic Investment for Landlords & Healthcare Operators

Medical Office Buildings (MOBs) are evolving fast. For landlords and healthcare operators looking to stay competitive, the focus is clear: enhance the tenant and patient experience, streamline operations and modernize property appeal. Digital signage offers a smart, scalable way to meet these goals.

More than just screens, today’s digital signage solutions provide a seamless, centralized way to inform, engage, and guide—all while opening new revenue streams and boosting the long-term value of your property.

Why Digital Signage Matters

Tenants expect more. Patients expect better. The right digital signage helps you deliver both by transforming your building into a modern, efficient and welcoming environment.

Key Benefits:

• Better Wayfinding
  Help patients and visitors navigate with ease using interactive directories and scan-to-mobile maps—reducing stress, missed appointments and staff interruptions.
• Enhanced Patient Experience
  Keep wait times feeling shorter with engaging content like health tips, local news and calming visuals. Happy patients mean better reviews and repeat visits.
• New Revenue Streams
  Generate ad revenue from companies who want to reach your captive audience.
• Property Modernization
  Set your property apart by showing prospective tenants your cutting-edge amenities—improving lease rates and retention.
• Centralized Operations
  Manage content across one or multiple buildings with a cloud-based system. No need for on-site changes or time-consuming coordination.
  

Choosing the Right Solution for Your Building

Step 1: Align with Your Business Goals

Start by identifying what matters most to your building or network:

• Improve the patient experience and reduce confusion
• Make the property more attractive to high-performing tenants
• Provide a virtual building amenity and leasing spaces tour for prospective tenants
• Centralize communication and streamline property operations

Step 2: Define the Ideal Experience

Are you focused on wayfinding? Patient education? Promoting tenant services? Consider what content and features best serve your tenants and their patients. The right signage can include:

• Wayfinding maps of the building
• Health tips and educational videos
• Community event updates
• Building announcements and tenant news
• Emergency alerts
• Art and entertainment

Where to Use Digital Signage in MOBs

• Lobby & Main Entrances
  Welcome visitors with interactive kiosks, building directories and wayfinding stations.
• Waiting Rooms
  Entertain and educate with rotating health content and updates on services.
• Secondary Entrances & Hallways
  Place small signage near elevators and side doors with mobile-scannable maps and directories.
• Conference Rooms
  Post meeting schedules for shared conference room facilities

Types of Digital Signage to Consider

• Standalone Displays – Share tenant listings, wayfinding maps and scan-to-mobile codes, building updates and more in high-traffic areas.
• Interactive Kiosks – Perfect for self-service navigation and tenant directories.
• Video Walls – Make a bold visual statement in lobbies and reception areas.
• Room Signage – Display schedules for exam rooms, conference spaces and meeting areas.

Integration Tips for Property Managers & Operators

Choose a solution that:

• Backed by full services & support for easy to plan, easy to deploy, easy to own signage
• Is cloud-based for instant updates across all buildings and displays
• Is mobile-friendly with QR codes for scan-to-phone navigation
• Offers software previews so you don’t need to be on-site to manage content
• Instant updates so you can change content in seconds

Best Practices for Smooth Implementation

• Place screens in logical, high-traffic areas
• Work with an experienced signage expert on digital design, placement, power and data
• Extend content to mobile and web for a seamless experience
• Use analytics to track visitor behavior and refine content
• Stay ADA-compliant with accessible designs, software and display placement
• Keep content fresh with seasonal updates, tenant news, and alerts

Pro Tip: Outsource content maintenance with a full-service provider like TouchSource to ensure signage always looks current and professional.

Real Results: A MOB Success Story

Anchor Health Properties faced challenges in their newly acquired medical office building, where patients frequently got lost and interrupted tenants to seek directions. To address this, they partnered with TouchSource to implement digital signage solutions. These digital directories provided clear wayfinding information, helping patients navigate the building more easily and reducing disturbances to tenants. The result was an enhanced patient experience and improved tenant satisfaction. Learn more:

https://touchsource.com/anchor-health-case-study-medical-office-building/

What to Look for in a Digital Signage Partner

Make sure your vendor offers:

✅A full-service solution—from strategy to support
✅ Commercial-grade hardware built for 24/7 use
✅ User-friendly content management tools
✅ Customizable, scalable deployments
✅ Reliable customer support with clear cost of ownership

Why Landlords and Healthcare Operators Choose TouchSource

TouchSource is the trusted partner for more than 11,000 properties across North America. We help MOB operators create standout experiences with:

• End-to-end service including hardware, software, design, deployment and support
• Easy-to-use online portal for managing content across properties
• Built-in analytics to optimize engagement and demonstrate value
• Scalable, ADA-compliant solutions designed for high-traffic environments
• Best-in-class support and warranties to ensure reliability

Ready to Transform Your Medical Office Building?

Digital signage is no longer a luxury—it’s a competitive necessity. Let TouchSource help you modernize your MOB, boost tenant satisfaction and create an exceptional patient experience.

Call us: 866-476-1872
Visit: www.touchsource.com
Email: info@touchsource.com