DENVER, CO — [April 8, 2026] — TouchSource today announced the appointment of Eric Steinert as Managing Director of its Retail Practice, bringing nearly 30 years of leadership experience in retail media, digital networks, and revenue strategy to one of the company’s fastest-growing verticals.
Steinert’s appointment signals the continued momentum and expansion of TouchSource’s retail business, as the company partners with leading shopping center owners and operators to transform digital screens into high-performing revenue and shopper experience assets.
A Proven Leader in Retail Media and Digital Networks
Steinert brings nearly three decades of experience building and monetizing retail and place-based media networks. His career spans senior leadership roles across the retail ecosystem from developing trade marketing programs at News America Marketing, to leading retail partnerships at Mastercard, to an 18-year tenure at Lightbox OOH Video Network.
At Lightbox, Steinert rose from Senior Vice President of Business Development to President, helping build one of the most recognized mall-based digital advertising networks in the United States. Over his tenure, he served as Chief Revenue Officer, EVP of Business Development, and President, where he led revenue strategy, national advertiser relationships, and partnerships with some of the country’s largest retail REIT portfolios. Most recently, Steinert served as Head of Business Development at Life Space Digital, continuing to expand his impact across place-based and retail media.
This rare combination of retail real estate expertise, media monetization, and technology leadership positions Steinert to help retail owners unlock outsized value from their digital networks.
Why This Hire Matters
TouchSource’s retail business is experiencing rapid growth, anchored by partnerships with portfolios such as Centennial Retail Media Network, CBL Properties, Steerpoint Capital, MG Malls, Liquid Outdoor, Innovative Vending, and a growing pipeline of national retail operators.
Retail is now one of TouchSource’s fastest-growing verticals, driven by increasing demand for solutions that simultaneously support:
- Incremental revenue generation
- Enhanced shopper engagement and experience
- Owner-controlled, programmatic-ready digital networks
As Managing Director of Retail, Steinert will work directly with owners and operators across the country on initial network strategy and screen deployment through programmatic launch, advertiser demand, and long-term monetization.
Expanding TouchSource’s Retail Leadership
“TouchSource has built something unique — a platform that actually puts the owner and operator first. They give retail properties the technology, the programmatic infrastructure, and the strategic support to turn their screens into a real revenue asset without giving up control. That model creates the greatest value for developers, owners, and operators, and it’s why I’m excited to be here,” said Eric Steinert, Managing Director, Retail Practice at TouchSource.
Steinert’s leadership strengthens TouchSource’s ability to serve the full retail environment. This will help properties drive new revenue streams, deliver more relevant and engaging shopper experiences, and future-proof their digital networks as retail media continues to evolve.
Positioned for the Next Phase of Growth
“I’m incredibly excited to welcome Eric to TouchSource. He brings credibility and relationships that are unmatched in this space. I know his expertise will help us accelerate our retail business and create even greater value for our partners,” said Ajay Kapoor, CEO at TouchSource.
With Steinert’s addition, TouchSource deepens its retail expertise and expands its team at a pivotal moment, positioning the company and its partners for long-term success as retail media becomes an increasingly critical part of property strategy.
Retail owners and operators interested in scaling their digital networks, launching retail media programs, or exploring monetization strategies can contact TouchSource at 866-476-1872 or info@touchsource.com.