Resources

Digital Signage Monetization Guide for Retail Spaces

Unlock New Revenue Streams in Your Retail Spaces

Learn how to create a new revenue stream using your retail digital signage network. Use strategic advertising partnerships, data monetization and other customer engagement tactics to maximize ROI from on-property screens. This is a revenue generation roadmap for retail operators and marketing teams. 

TouchSource cover of retail digital signage monetization guide
TouchSource Retail Digital Signage Kiosks for Indoor and Outdoor Use

What’s Inside

  • Retail + Screens = Untapped Value
    Your shopping center retail digital signage isn’t just for promotions — it can be a profit center.

  • Strategic Monetization, Not Just Ads
    Learn how to combine data, contextual targeting, and curated content to unlock more value and grow revenue.

  • From Pilot to Scale
    Proven framework to go from experimentation to a high-margin advertising or media business inside your centers.

What You’ll Learn

  • The 4 monetization models for in-store digital signage
  • How to build a go-to-market strategy (sales, partnerships, pricing)
  • Best practices for content, targeting & audience measurement
  • Technical & operational considerations (hardware, scheduling, CMS)
  • Case studies and revenue benchmarks from real retail environments