Buyers Guide: Intelligent Digital Signage for Medical Office Buildings
Competitive Pressure, Consumers & Change
Medical office buildings (MOBs) are by no means immune to some of the broader changes sweeping through the commercial real estate sector. Landlords across property types are scrambling to respond to changing consumer behavior and preferences sparked by the likes of Amazon, WeWork, and Airbnb.
Consumers are increasingly tech-savvy and digitally connected, which is impacting expectations on everything from the level of personal service to the environment around them. People are also incredibly visual—we process images 60,000 times faster than text.
MOBs are battling competitive pressures with the continued expansion of off-campus outpatient facilities that are fueling a steady influx of newly constructed, amenity-rich properties. Updating older buildings to keep pace is a common challenge.
Whether you’re constructing a new state-of-the-art property or upgrading your current one, Intelligent Digital Signage is a building amenity that can create added value for owners.
We’ve created a guide to help you learn why intelligent digital signage is more than nice to have—it’s THE way to shape patient and visitor experience while they seek out medical services. The MOB Buyers Guide offers tips and criteria for building the right experience for the right interactions across your lobby and community spaces. Check it out.