Drive Engagement on Important Topics

Hospitals increasingly leverage digital displays to enhance both patient and employee experiences. QR codes have emerged as a simple yet powerful tool to connect patients, visitors, and staff with critical information. It also enables you to analyze and improve engagement based on visits and responses to QR codes.

From wayfinding to wellness information, here are seven innovative ways your hospital can use QR codes, delivered via your digital signage network, to improve patient and employee experience while optimizing efficiency.

1. Simplified Wayfinding & Digital Directories

Navigating a hospital can be overwhelming, especially for first-time visitors. By placing QR codes linked to your TouchSource wayfinding map on lobby kiosks, directory signage, and your website, visitors can instantly access an interactive hospital map on their smartphones.

By embedding your wayfinding solution on your website, you enable visitors to plan ahead and access directions on their mobile phones before they arrive—reducing stress during visits to large healthcare campuses. This approach minimizes congestion at information desks and improves overall patient satisfaction.

2. Contactless Hospital Information for Patients & Visitors

Whether patients are waiting in the main lobby or for testing in another area of the hospital, they often have idle time. Utilize QR codes on digital signage to engage them with valuable content, including:

• Health tips
• Educational materials on key health conditions
• Questions to ask their medical professionals

This keeps patients informed and engaged while they wait.

3. Health & Safety Information at a Glance

TouchSource digital signage allows for dynamically updated content, ensuring real-time communication of health and safety information. Adding QR codes to branded content or healthcare resources enables instant access to crucial topics such as:

• Hand hygiene protocols
• Hospital visitation policies
• Health symptoms and conditions
• Medical breakthroughs and research updates

This ensures that both patients and visitors stay informed at all times.

4. Feedback & Surveys

Hospitals thrive on feedback to improve services and retain employees. By embedding QR codes on patient-facing and employee-facing screens, hospitals can capture valuable insights quickly—leading to improved care quality, operational efficiency, and higher employee satisfaction.

5. Promoting Elective Care Options

Promote specialty services and elective surgical procedures to visitors and patients who may benefit from improved health outcomes. By scanning QR codes, patients can access detailed information about elective procedures, learn about specialists, and even schedule consultations.

6. Employee Events & Programs

Use your digital signage to keep caregivers and employees informed about:

• Upcoming events
• Organizational news
• Employee benefits and wellness programs

QR codes provide an easy way for employees to sign up for events, access resources, or stay engaged with workplace initiatives.

7. Employee Recognition & Patient Nominations

Encourage a culture of appreciation by placing QR codes on digital content that allows patients to nominate caregivers for awards. Recognizing healthcare workers for their dedication fosters higher morale, increased engagement, and improved retention rates.